Meet Lara

Born in Nice, Lara previously spent 15 years in senior sales roles for prestigious luxury hotels in France and London, along with an additional 3 years managing the renowned luxury travel show LE Miami.

Her extensive travels have allowed her to build a robust and strong network of BtoB contacts, specifically focusing on high-end leisure | creative clients and small groups & incentives.

Lara's global perspective on the luxury hotel industry, coupled with her connections to key decision-makers, empowers her to drive sales effectively and strategically.

Since the inception of her own company in 2021, she focuses on offering sales consulting | representation services tailored for luxury independent hotels & villas.

Now residing in London, she remains committed to helping the properties she represents achieve their sales targets.

Previous Experience

  • ROCCO FORTE HOTELS

    2018 - 2020

    DIRECTOR OF GLOBAL SALES, LEISURE

    LONDON

    Based in the Head Office, Lara was solely responsible for leading Rocco Forte Hotels leisure strategy in the UK & Scandinavia, working closely with all the luxury tour operators, travel agents and concierge companies.

    *Image property of Rocco Forte Hotels

  • NOBU HOTELS

    2016 - 2017

    DIRECTOR OF SALES & MARKETING

    LONDON

    Nobu Hotel Shoreditch was the first European hotel of the brand. Lara built and managed a pre-opening team of 7 people, overlooking Sales, PR, Digital Marketing, Reservations & Revenue.

    *Image property of Nobu Hotels

  • L.E MIAMI

    2013 - 2016

    HEAD OF SALES & TRAVEL RELATIONS

    LONDON

    LE Miami, founded by Serge Dive, the original creator of ILTM, is a luxury travel show focusing on lifestyle hospitality with a mix of leisure and creative buyers. Lara was pivotal in increasing its global reputation, overseeing both the selection of buyers invited but also sales to exhibitors.

    *Image property of This is Beyond

  • MORGANS HOTEL GROUP

    2012 - 2013

    REGIONAL CORPORATE SALES MANAGER

    LONDON

    The focus was on the fashion, beauty and modeling industries to bring business back to Sanderson & St Martins Lane, 10 years after the hotels’ opening in a very competitive environment.

    *Image property of SBE

  • TIARA HOTELS & RESORTS

    2009 - 2012

    DIRECTOR OF SALES

    CANNES

    Lara successfully planned the opening of Tiara Yaktsa, now a 5* Relais & Châteaux, while also promoting its sister property Tiara Miramar Beach Hotel (5* Small Luxury Hotels of the World).

    *Image property of Tiara Hotels & Resorts

  • MALMAISON & HDV

    2007 - 2009

    BUSINESS DEVELOPMENT MANAGER

    LONDON

    Lara worked for Malmaison & Hotel du Vin prior to the 2008 financial crisis, when the company was booming and opened 6 properties in 1 year. She travelled around the UK, promoting smaller properties to the local corporate and leisure markets.

    *Image property of Malmaison & Hotel du Vin

  • COMO HOTELS & RESORTS

    2006

    GLOBAL SALES COORDINATOR

    LONDON

    Having started her career in Reservations, Lara's first role in Sales was at COMO Hotels & Resorts, where she learned the ropes of this wonderful department thanks to very talented and experienced colleagues who have remained her friends and mentors.

    *Image property of COMO Hotels & Resorts